If you want to build a successful Amazon business based on volume, one of the key steps is choosing the best wholesale products to sell on Amazon. Wholesale selling on Amazon FBA means you buy products in bulk from a supplier and then resell them on Amazon for profit. This model allows sellers to tap into established brand demand and predictable sales — if done correctly.
This guide breaks down the most profitable categories, tips on choosing products, and how to evaluate wholesale opportunities in the United States market.
What Are Wholesale Products on Amazon?
Wholesale products are items sourced directly from manufacturers or authorized distributors in bulk quantities (pallets or large case packs). Unlike private label, where you create your own brand, wholesale selling relies on reselling established brands that customers already trust.
Why Choose Wholesale Products for Amazon FBA?
Selling wholesale on Amazon has several benefits:
- Lower risk — you sell known products with proven demand.
- Steady sales — everyday essentials and certified products sell year-round.
- Scalable — once you build supplier relationships, you can scale faster.
How to Choose the Best Wholesale Products to Sell on Amazon
Before we list the top categories, here’s how to evaluate products first:
1. Demand & Competition
Look for products that sell consistently — steady demand is better than seasonal spikes. Tools like Helium 10 or Jungle Scout help analyze search volume before investing.
2. Profit Margin
Always calculate net margins after Amazon referral fees, FBA fees, and shipping. A good rule of thumb is to aim for at least 25–35% profit after expenses.
3. Sourcing Availability
Make sure you can reliably source the product from a U.S. supplier or international distributor with a reasonable MOQ (minimum order quantity).
4. Return Rate & Shipping
Lightweight, non-fragile items tend to have fewer returns and lower FBA fees — an important consideration.
FAQ – Best Wholesale Products to Sell on Amazon
Q1: What makes a product good for Amazon wholesale?
A good wholesale product should have steady demand, reliable supply, decent profit margins after fees, and low return risk. Tools like sales analytics help assess these metrics before investing.
Q2: How can I find U.S.-based wholesale suppliers?
U.S. suppliers can be found through directories like ThomasNet, SaleHoo, and Wholesale Central — or directly from brand distribution networks.
Q3: Do I need authorization to sell branded products?
Yes — many brands require reseller authorization or invoices to verify authenticity before allowing listings on Amazon.
Q4: What dollar amount should I start with?
Most new wholesale sellers start with a few thousand dollars to test products and avoid overstocking.
Q5: Are there products I should avoid?
Avoid highly seasonal items, heavy or oversized products, and those with strict compliance requirements like hazardous materials.
Final Thoughts
Finding the best wholesale products to sell on Amazon doesn’t happen overnight — but with the right product research, supplier vetting, and strategic planning, you can build a profitable wholesale FBA business in the USA. Focus on demand, compliance, and sustainable suppliers. Start small, test your first orders, and scale smartly.
